PhIxDA Automagically

I’m very glad Automagically is the title of our blog (thanks Chris). I first found the word on thinkgeek.com in one of their product descriptions. I immediately loved the word because it reflects how many people perceive the internal mechanisms of computers and the internet. People will form their own mental models of how they imagine these complex systems work. We, as designers, should represent our program’s functionality as closely to our users’ mental models as possible in order to make the program easier to use and understand.