Good Idea: Healthy competition with other phone companies.
Bad Idea: Making a monochromatic legend for your service map.
An aside: I’m also confused by cricKet’s respeKt campaign: “It’s time your wireless company gave your wallet some respeKt.” It’s basically a contract-free flat-rate plan. Two people suggested that it was to sell to the “urban” demographic. It seems akin to H&R Block’s “I got people” campaign.
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